Aston Villa Women have unveiled Guard Industry as their historic first-ever principal partner.
The business have teamed up with Villa as part of their commitment to raising the profile of the women’s game which will include an investment and a focus on increasing attendances and making the game accessible for all.
Villaina’ manager Gemma Davies said: “This is a landmark moment in the history of Aston Villa Women. We’ve made huge strides on and off the pitch under the club’s ownership over the past 12 months and having our own front-of-shirt sponsor is testament to that progress. I’m proud to be a part of this team each and every day and I’m delighted that Guard Industry have embraced the journey that we’re on.”
Nicola Ibbetson, Chief Commercial Officer added: “Guard Industry share the vision and ambition we have to make our Women’s team one of the best in the country, and I’m thrilled to welcome them as our first Principal Partner. We will work closely with Guard Industry to create greater links with our local community and improve the match-day fan experience.”
Paul Bradley of Guard Industry said: “We’re looking forward to working closely with the club to champion women’s football in this country and help to grow the number of supporters attending their matches with a number of planned initiatives which include getting out into the local community to spread the message of Aston Villa Women.”