The FIFA Women’s World Cup 2019 was watched by more than 1.12 billion viewers on TV at home, on digital platforms or out-of-home.
Fifa figures reveal that linear TV accounted for the majority of the global audience with 993.5 million viewers watching at least one minute of coverage on a TV set at home, an increase of 30% on the audience for the 2015 edition held in Canada, which reached 764.0 million.
An estimated 481.5 million people accessed coverage of France 2019 on digital platforms, equivalent to 43 per cent of the total audience reach. The digital audience, which overlaps with the linear TV audience, was up considerably on the estimated 86.0 million in 2015.
The final between USA and the Netherlands was the most watched FIFA Women’s World Cup match ever, with an average live audience of 82.18 million (up by 56 per cent on the 2015 final audience: 52.56 million) and reaching a total of 263.62 million unique viewers (one-minute reach), which accounted for 22.9% of the overall tournament reach.
Broadcast in 205 territories around the world, the average live match audience was 17.27 million viewers – more than double the 8.39 million average of Canada 2015. This can be attributed to the greater distribution of matches on higher profile broadcasters in many countries, where many participating teams’ matches drew record audiences in their home territories, such as Brazil, France, Italy and the UK.
FIFA President Gianni Infantino told fifa.com: “More than a sporting event, the FIFA Women’s World Cup 2019 was a cultural phenomenon attracting more media attention than ever before and providing a platform for women’s football to flourish in the spotlight. The fact that we broke the 1 billion target just shows the pulling power of the women’s game and the fact that, if we promote and broadcast world-class football widely, whether it’s played by men or women, the fans will always want to watch.”