Durham Women FC have announced a new partnership with Commando Joe’s – a pioneering character education company.
Commando Joe’s will have their branding in a prominent position on the main stand at Maiden Castle, while also seeing their logo proudly displayed on the front of the club’s first-team warm-up kit.
The new-look warm-up kit and stand branding will be on show for the first time at Sunday’s final game of 2021 against Blackburn Rovers.
Operating across the UK, Commando Joe’s help children to develop skills beyond the classroom by embracing their ethos – ‘No Child Left Behind’.
Their programme is designed to support all staff and pupils in any educational setting, alongside supporting parents at home. They have the flexibility for schools to choose to deliver and develop a whole school approach based on what is appropriate for their school, demographic, resources and staff.
Commando Joe’s inclusive school-led programme has been designed and developed by school leaders, teachers, children and young people and their packages include a wide variety of constantly refreshed resources with a proven Theory of Change and evaluation framework.
They allow children and young people to develop life skills, improve attendance, develop a growth mindset and build resilience – alongside supporting behaviour management, which will all have a positive impact on their educational engagement, future employability and importantly, mental and physical wellbeing.
Their team of veterans are passionate about ensuring they can help every child realise their full potential.
Commenting on the partnership, Commando Joe’s founder Mike Hamilton OBE said: “To be able to support such an fantastic club – Durham Women being one of the highest-ranked female clubs in the country – and being part of a community that cultivates an ethos of resilience, teamwork, sportsmanship and inclusion is amazing.
“These are the values that we support schools across the UK with and we are looking forward to supporting the team on their exciting future endeavours.”
Durham Women’s Lee Sanders added: “It’s fantastic to welcome Commando Joe’s as a primary partner of the football club.
“After speaking with them, the work they do in the educational sector – and especially with young people – on team building and being part of a team aligns massively with this football club and everything we are about.
“I think this partnership won’t only be beneficial from a commercial perspective, but I think it has a lot to offer our players and staff on the education side too. It’s going to be really exciting to get them involved with activities in our Regional Talent Club and senior teams.”