Chelsea FC Women has confirmed a new partnership with London fertility clinic Fertility Plus, which becomes the club’s Official Fertility Partner and underpins a first-of-its-kind fund available to every player in the squad. The fund brings structured fertility support into the club’s player-welfare provision for the first time.
What The New Fertility Fund Actually Covers
According to Chelsea FC, the fund will provide bespoke fertility support for every women’s-team player, including personalised assessments, treatments, counselling and workshops delivered through Fertility Plus’s consultant-led medical team. The club frames it as a natural extension of the work already going into on-pitch performance, widening that focus to cover players’ health off the field too.
There’s also a public-facing education side to it. Chelsea and Fertility Plus plan to produce expert-led content and myth-versus-medicine resources, with input from Chelsea Women ambassadors, aimed at clearing up common misconceptions around fertility for players, staff and supporters alike.
Why Chelsea Are Framing This Around Player Welfare
Chelsea’s commercial director, Giulia Mazzia, said the partnership reflects the club’s ongoing push for progress for players and the wider community, opening up conversations around fertility while giving the squad practical support off the pitch. Fertility Plus co-founders Dr Amit Shah and Dr Anil Gudi pointed out that elite sport places heavy demands on women during years when fertility can matter most, a subject they said has rarely been addressed head-on in the game.
Chelsea and Fertility Plus are citing a 2025 study on fertility knowledge to back up the education strand. According to the study published in Reproductive Health, 41% of 97,414 women in the UK who were actively trying to conceive couldn’t accurately identify their fertile window. Knowledge gaps were even wider among younger women, women with irregular cycles, and women from non-White ethnic backgrounds.
Part Of A Wider Pattern At Stamford Bridge
This isn’t Chelsea’s first move into menstrual and reproductive health. The club previously partnered with period-care brand Here We Flo on its We Don’t Bleed Blue, We Bleed. Period campaign, which saw players walk out for a matchday in deliberately stained shorts to help destigmatise periods in sport.
The new fund builds on that same thread, folding fertility support into a broader push around menstrual and reproductive health as part of how Chelsea look after their players.
