London City Lionesses have announced Capelli Sport as their new official kit supplier, a strategic partnership which will run for the next four seasons.
The partnership will see Capelli Sport provide all London City Lionesses squads from U-12s through to the first team with training and match day apparel, along with support and expertise in merchandising and bespoke designed home and away kits.
Kay Mourheg, President Capelli Europe, said: “It is a great honour for us to welcome the London City Lionesses, London’s first independent professional women’s football club, to the Capelli Sport family. Our collaboration is based on mutual respect as well as shared values and visions.”
“The goals of our partnership go far beyond athletic success: together we are striving to promote the social and commercial development of women’s soccer in order to support young women on and off the pitch. We firmly believe that together, as strategic partners, we can achieve this objective.”
Diane Culligan, Chair London City Lionesses, said: “This is an exciting new partnership for London City Lionesses and for the development of women’s football. In collaboration with Capelli Sport we have a tremendous opportunity to work together to further establish our positions and reputations in the English game.
“We are two brands that have big aspirations and shared ambitions to drive innovation across the women’s game and we’re really looking forward to working with Kay and his team to bring the partnership to life.”
Cappelli Sport’s partnership with the London City Lionesses is their first with a club playing within the professional tiers of English women’s domestic football and marks a milestone in the company’s growth plans.
Luca Beck Area Sales Manager, Capelli Europe added his thoughts to the announcement: “As we launch our next phase of expansion, in a key market such as the United Kingdom, we are proud to welcome the London City Lionesses into the Capelli Sport family. We view our cooperation as a perfect opportunity to strengthen our position in the English team sports market and to further expand our brand’s presence. As a strategic partner, we will support the club with our comprehensive services, and we look forward to a bright future together.”
