Liverpool FC Women have appointed Russ Fraser as the club’s first Managing Director, taking up the post in early November.
He will take up his new role after completing a successful 18-month period at Leicester City Women, where he helped oversee the team’s move into full-time professionalism.
That followed two years at West Ham United Women where he worked alongside current Reds manager Matt Beard, prior to which he was with Reading as general manager for the women’s and girls’ set-up.
Liverpool FC’s director of communications and executive director of Liverpool FC Women, Susan Black said: “We are delighted to appoint Russ to the position of Managing Director of our women’s section and are looking forward to him bringing much needed skills, knowledge and experience to this newly created role.
“In seeking a first managing director for LFC Women, our key priority was to find someone with a significant track record of multi-year delivery within women’s football and we certainly found that in Russ.
“His appointment builds on the solid foundation changes already put in place at LFC Women, giving us a structure led by an experienced Women’s football leader who can take us forward and continue our rebuilding journey step by step.”
As managing director, Fraser will have overall responsibility for player recruitment, welfare, medical, operations and facilities for the LFC Women first team, academy and RTC.
Fraser said: “It’s a great opportunity to join one of the biggest clubs in the world. I’m really looking forward to getting started and developing the women’s team further.
“The restructure the club is going through shows its intent and the direction it wants to go in.
“I’ve worked with Matt before at West Ham so hopefully we can continue that great working relationship and take the club forward.
“Without putting too much pressure on, the aim is to get promotion as quickly as possible. We not only want to be playing in the WSL we want to be competitive in it.”
