Just Eat to become a UEFA women’s football partner

UEFA Womens Euro qualifiers
PA Images

Just Eat will partner all of UEFA’s women’s competitions from 2021 until 2025, as part of wide-ranging support for a number of the federation’s flagship competitions.

The four-year partnership to support women’s football across all age groups, will run through to mid-2025. Aside from five competitions, the online food delivery company will also partner with UEFA’s Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.

“This is such an exciting time to be connected with women’s football, which is growing at an incredible rate and we are delighted to have Just Eat Takeaway.com joining us for the next four years,” said Nadine Kessler, UEFA chief of women’s football.

“The 2021/22 season will see the women’s game move to new heights with the UEFA Women’s Champions League featuring a 16-team group stage as well as centralised marketing and TV coverage. Meanwhile, next year’s UEFA Women’s EURO in England promises to be our biggest national team competition yet.”

“Our strategy is to pair our premium household brands with the most premium sport events on the planet,” said Jitse Groen, CEO and founder of Just Eat Takeaway.com. “It is especially important for us to sponsor both the women’s and the men’s tournaments. Our brand is for everybody, and sports should be too. We share these goals with UEFA.”

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