DAZN to broadcast Saudi Women’s Premier League

DAZN to broadcast Saudi Women's Premier League
Ashleigh Plumptre joined Saudi side Al Ittihad from Leicester City. (Photo by PATRICK HAMILTON/AFP via Getty Images)

DAZN has announced a ground-breaking first international broadcast deal for the SAFF Women’s Premier League.

DAZN has committed to broadcast a minimum of two league matches a week to help broaden the awareness and reach of Saudi Arabian women’s football across the world.

Hannah Brown, DAZN’s co-CEO, Women’s Sport, said: “DAZN has an unparalleled commitment to the growth and development of women’s football. The addition of the Saudi Women’s Premier League allows us to further elevate the game, and support women and girls who play and watch football. We have been following closely the progress of the women’s game in Saudi Arabia since they launched their first national league in 2020, and we are thrilled to support the league in the next phase of its development.

“DAZN is the home of women’s football. We are the exclusive global broadcaster for the UEFA Women’s Champions League and Spain’s Liga F, alongside broadcasting top-flight domestic women’s football in Germany, Italy and France. We hold further rights in key international markets for these leagues as well as the UK and US leagues, making our women’s football portfolio the most comprehensive in the world. We are continually developing our product, distribution channels and partnerships to increase reach and scale engagement in women’s football.”

The eight-team competition kicked off on Friday 13 October, when Al Qadisiyah and Al Hilal played out a goalless draw, followed by reigning champions Al Nassr beating Al Riyadh 6-0.

Aalia Abdulaziz AlRasheed, Head of Women’s Football Department, Saudi Arabian Football Federation, added: “We’re delighted to have finalized the Saudi Women’s Premier League’s first international broadcast deal with DAZN, which promises to promote the women’s game here in Saudi across global territories, thereby attracting new audiences and inspiring generations present and future. For the Saudi Arabian Football Federation and our Women’s Football Department, connecting with the world through partnership is an integral element of our long-term vision for inspiring participation at home, helping to grow the women’s game globally, and contributing as a force for good.

“Today’s announcement shows that we are making real progress and heading in the right direction. We’re greatly enthused to be working with such an influential and reputable broadcast partner in DAZN moving forward and with this news, there’s no doubt that the buzz and excitement we’ve been experiencing surrounding the 2023/24 season here in the Kingdom will increase even further.”

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