West Ham Women go pink

West Ham partner with Breast Cancer Now

West Ham United women have released a limited-edition pink shirt to show their football club’s support for Breast Cancer Now.

Matt Beard’s side warm-up in the specially-designed shirt in their match at London Stadium on Sunday and will wear them for every fixture throughout October, which marks Breast Cancer Awareness Month.

The Hammers will also be donating the entire profits from the sales of the shirts to Breast Cancer Now, with the shirts also incorporating a label detailing the ways to check for potential signs and symptoms.

West Ham where Brest Cancer Now shirts
Photo: Kate Green for The FA

West Ham vice-chairman Karren Brady said: “Breast Cancer Now are a fantastic charity, providing life-changing support that helps people cope with the physical and emotional impact of breast cancer. Together we believe can make even greater progress in tackling breast cancer so that research findings in the labs turn into new hope on the hospital wards and beyond.

“With that in mind, we were delighted that volunteers recently educated the women’s team at Rush Green through their experiences of breast cancer, as well as the signs and symptoms to look out for which, in turn, the women’s team will be continually helping to demonstrate to a wider audience.”

Captain Gilly Flaherty added: “Breast cancer is such a common disease that affects women of all ages around the world. Any help we can provide to raise awareness and funds for the vital work Breast Cancer Now are doing is something we are delighted to support.”