Aidan Boxall appointed West Ham Women’s General Manager

West Ham Women's new Geneal manager, Aidan Boxall
Photo: West Ham United FC

West Ham United women’s new General Manager is Aidan Boxall, who was most recently deputy group curriculum director for sport with New City College.

“I’m delighted to join West Ham United as the women’s general manager,” Boxall told “This is an unbelievable opportunity to join a club that has recently turned professional and help to further build an infrastructure to take this club to where we want to be.”

Boxall takes over from Russ Fraser, who has departed the Hammers after 18 months as general manager.

Managing Director Jack Sullivan said: “In bringing Aidan on board, we have appointed an experienced and driven individual with a proven track record in executive roles and a passion to grow and develop the women’s game.”

Boxall continued: “Jack and I are taking a bit of time to assess where we are currently and to figure out where we want to be in three to five years’ time. The big thing that we are both passionate about is seeing the development of young players from our female pathway and players from our local community playing in the West Ham United women’s first team.”

Boxall has also previously worked with head coach Matt Beard and is looking forward to linking up with him once again at West Ham.

“I’ve known Matt for a long time and it’s a good opportunity to work with him again. It was obviously part of what attracted me to the role, initially, and I know that Matt is a coach that wants to build a team and he loves to give young players opportunities.”

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