Budweiser backing Lionesses

Photo: Lynne Cameron for The FA

The Football Association has announced a new long-term agreement with Budweiser, who become an official partner and the official beer of the England Women’s team.

The partnership will see Budweiser embark on its first-ever sponsorship of women’s football and they will work collaboratively with Phil Neville’s side as they head to France for the 2019 FIFA Women’s World Cup.

The partnership aims to help drive real change in women’s football, break down social barriers and perceptions, and showcase the women’s game by building the profile and visibility of the players.

The partnership was signed in the run-up to International Women’s Day, which this year concentrates on the theme of #BalanceforBetter, calling for gender balance across the world.

Mark Bullingham, FA group commercial director, told TheFA.com: “Budweiser is one of our long-standing partners so we’re delighted to be taking this next step with them as they announce their partnership with the England Women’s team.

“After seeing their brilliant support of the England Men’s team, we’re excited to see how the Budweiser partnership will help the Lionesses reach new fans and potential new players.

“2019 is set to be another historic year for the growth of support for women’s football.”