BT have signed a five-year deal with The FA to become the exclusive lead partner for all England representative teams and home of the national game, Wembley Stadium.
The ground-breaking partnership will see the BT logo appear on all training kit worn by the England senior men’s and women’s squads and all development, futsal and disability teams.
The partnership will kick off with the new BT branded training kit to be worn by the England women’s team ahead of the World Cup this week and the England men’s team as they prepare for the Nations League Finals.
Marc Allera, chief executive of BT’s consumer division, said: “We have worked with the FA for six-years as part of our partnership with Wembley Stadium to connect even more fans with the national game, and this ground-breaking deal sees us extend that from grassroots football all the way to the pinnacle of the women’s and men’s teams.”
Mark Bullingham, FA chief commercial & football development officer, said: “This is a great start to an exciting week for England football, with the Lionesses starting their World Cup campaign and the men’s senior team in the finals of the Nations League.”
