PepsiCo has announced a partnership with UEFA Women’s football that will run until summer 2025.
Guy-Laurent Epstein, marketing director of UEFA Events SA, said: “Over the last five years, PepsiCo has been an innovative and influential partner of the UEFA Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”
The five-year partnership will see PepsiCo support women’s football at all levels through to mid-2025. This will include PepsiCo being a main partner of several UEFA tournaments; UWCL, Women’s EURO, Women’s U-19 and U-17 Championships, and the Women’s Futsal EURO, as well as UEFA’s Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play football.
Ram Krishnan, global chief commercial officer, PepsiCo, said: “This is an energising moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.”
PepsiCo ambassador and Netherlands international Lieke Martens commented: “Having a major sponsor like PepsiCo sign on to UEFA Women’s football is the influence and recognition women’s football and its athletes and fans need and deserve.”
