Camden Town Brewery have designed a unique football kit for their neighbouring women’s footie team, Camden Town FC, ahead of International Women’s Day.
As part of Camden’s Seasonal Design Collaboration with Bodil Jane for 2019, the kit is also a work of art, featuring some of the most inspiring female icons to have influenced the brewery’s home borough of Camden.
Recognised for her bold and colourful illustrations of strong and iconic women, Bodil’s illustrative design pays homage to four influential figures who lived or worked in Camden, and whose lives and work inspired and empowered generations of women all over the world.
The faces include literary greats Sylvia Plath and Buchi Emecheta OBE, Modernist sculptor Dame Barbara Hepworth, and suffragist Dame Millicent Garrett Fawcett GBE, who all found inspiration in Camden during their lifetime*.
The one-of-a-kind kit will be worn by Camden Town FC and a limited number of the shirts will be available to purchase from Camden Town Brewery’s Bar, under the railway arches in Camden later in the month, with proceeds from the sales being donated to The Fawcett Society – the UK’s leading charity campaigning for gender equality and women’s rights.
Camden Town Brewery will also be donating all proceeds from beer sales at their Brewery Bar during the week of International Women’s Day (4th – 10th March 2019) to The Fawcett Society, which has its roots in the story of suffragist and Bloomsbury resident Millicent Fawcett.
Pranay Dhanani Camden Town Football Club’s Manager, commented on the initiative: “We couldn’t believe it when Camden Town Brewery got in touch with the idea. We are all about artistry and unity on the pitch, and supporting each other off the pitch. To play with the likes of Sylvia Plath and Millicent Fawcett on the team’s shirts, gives us that extra piece of inspiration and motivation, and makes us even prouder to represent Camden.”
The brewery, famed for its great beer and design, collaborates with a new artist each year to design its seasonal beer cans. With the goal of making everyday items more beautiful, this year Camden Town Brewery tasked its Seasonal Design Collaborator, Dutch-born Bodil Jane, to take on a different canvas: a football kit.
Speaking about the project, Bodil Jane commented: “This project has reinvented the conventions of what a football kit can look like and its meaning to those who wear it. Having illustrated some of the world’s most iconic women, I was so inspired by the women who hail from the cultural hub that is Camden, and I’m proud of the work that now bears their faces and legacy.”
Andre Amaral, Marketing Director at Camden Town Brewery, said: “Our local community is the lifeblood of the business. We are rooted in Camden culture and take every opportunity to celebrate the people who made Camden, Camden. The Women of Camden kit reflects the creativity, diversity and inclusivity that has drawn people from all over the world to the borough for generations, and is inspired by the women of Camden’s past, for the women who live, work and play in Camden today.”
You can support the campaign by trotting down to the Camden Town Brewery Bar (55 Wilkin Street Mews, London NW5 3NN). Proceeds from all beer sales between 4th – 10th March, will be donated to the Fawcett Society, and the limited-edition kit will be available to purchase at the Brewery Bar later in the month. For more details on how to get your hands on the kit, register your interest by emailing: merch@camdentownbrewery.com
