According to a recent report conducted by VoucherCodes.co.uk, the Women’s Euros this summer could give the retail sector a £593million boost.
The site has predicted a whopping £851.6m boost to the UK economy with the country once again getting behind the women for this year’s tournament.
Fans are projected to spend in the region of £441.8m on food and drink, as well as places to stay during the tournament that takes place in Switzerland.
Even though the Women’s World Cup in 2023 produced approximately £463.9m in revenue for the retail sector, with the tournament hosted in Australia and New Zealand most games kicked off at unreasonable times which meant spending wasn’t as high as expected.
With Switzerland just one hour ahead of the UK in time difference, Euro 2025 has a much more reasonable schedule that could see a boom in spending.
What the VoucherCodes.co.uk report found
The report was conducted by VoucherCodes.co.uk and senior commercial director of the team, Michael Brandy, said: “Retailers can look forward to this year’s Women’s Euros tournament with excitement.
“The summer weather and prime time matches, combined with England heading into the tournament as joint favourites will encourage consumers to get involved and part with their cash.”
While the men have struggled in major competitions in recent years, the Lionesses are heading to Switzerland looking to retain their Euro 2022 title as one of the tournament favourites.
“Retailers are expected to do particularly well, as the family-friendly nature of the tournament will lead to the majority of fans cheering on their teams from home. The best advice I can give to retailers looking to make the most of the tournament is to focus on offering great value and top customer service.
“There’ll be a lot of competition for Euros-related products, so any additional discounts or freebies you can throw in will help to secure a sale and build loyalty with your customer base.”
Even if there is a surge in spending for the retail sector at this summer’s Women’s Euros, the numbers are unlikely to come anywhere near the men’s Euros in 2024 which saw spending eclipse the £2billion mark.
