Shelley Kerr to run England Women’s ‘How We Play’ strategy

Shelley Kerr gets new FA post
Photo: Craig Doyle / SPI via Imago

Former Scotland head coach Shelley Kerr has been appointed as The FA’s new women’s ‘How We Play’ technical lead.

In this new role, Kerr will manage the implementation and development of England Women’s ‘How We Play’ strategy across all women’s national teams and oversee the development of the women’s national coaches to ensure they are consistently at the forefront of technical excellence.

Working within the women’s technical department, Kerr will inform and evolve England Women’s technical practice, developing coaching playbooks to support the delivery of the ‘How We Play’ philosophy and approach across all women’s teams. She will seek to deliver a technical competitive advantage in support of The FA’s aims to win a major tournament.

Shelley Kerr has been a household name in women’s football for three decades, captaining Scotland in FIFA Women’s World Cup and UEFA Women’s EURO qualifying campaigns, and leading Scotland to their first ever World Cup Finals in France 2019 as head coach of the national side.

Throughout Kerr’s coaching career she has gained extensive knowledge and experience in coaching and mentoring individuals across the men’s and women’s game and supporting the development of technical strategies in the domestic and international game.

Head of women’s technical Cossington said: “I am delighted to welcome Shelley to The FA. She is an individual with outstanding experience at the highest levels of the women’s game as a player, coach and mentor and I am excited by what she can achieve with us.”

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