Lewes FC unveil ‘its most significant partnership to date’, with fashion brand Lyle & Scott making a six-figure investment in the club.
The deal, which is initially set to run through until summer 2021, includes signing new key players, shirt sponsorship of both the women’s and men’s teams, grassroots community outreach and development of club facilities.
Club Director Charlie Dobres commented: “This incredible Lyle & Scott partnership is an acknowledgement of the club’s place in both its community and the wider football world. Lyle & Scott is an iconic brand whose focus is on community initiatives and we can’t wait to get to work. The benefit of this investment will be felt across both women’s and men’s teams and throughout the club.”
Maggie Murphy, General Manager of the club’s women’s section added: “In a dark year where women’s sport faced so many setbacks, this partnership with Lyle & Scott proves that women’s football and ethical, community-oriented football is the future of the game.
This investment allows us to grow, professionalize and strengthen our squad as well as share our story with others via a unique content partnership with Lyle & Scott.”
Ben Gunn, Brand Director of Lyle & Scott said: “Lewes FC is a beacon in the sporting world, a fan owned football club whose principles and values extend way beyond the football field. Something that genuinely excited us. Our focus at Lyle & Scott is on building a community, supporting, and collaborating with those whose vision is a powerful conduit for change across fashion, sport and music. We didn’t see this an opportunity to sponsor Lewes FC but rather an opportunity to help them tell their story, support their journey, whilst creating content opportunities that will allow a much wider audience to appreciate the outstanding work the club does.”