Interest in women’s football has nearly doubled in England, according to new figures, since the Lionesses’ triumph at Euro 2025.
YouGov has released figures comparing the interest in women’s football before and after the tournament in Switzerland.
The Lionesses successfully retained the European Championship after beating Spain on penalties.
England’s victory attracted the largest TV audience of the year in the UK, while the tournament set new attendance records.
Thousands of England fans took to the streets of London to celebrate their victory in a trophy parade near Buckingham Palace.
Betting sites have already placed the Lionesses as second favourites to win the tournament again at Euro 2029.
How much has interest in women’s football grown since Euro 2025?
YouGov have revealed in a poll that 31 per cent of English adults say they are at least ‘fairly interested’ in women’s football.
That figure has increased from 17 per cent before the tournament started at the beginning of June.
Of the 31 per cent, eight per cent say they are ‘very interested’ in women’s football. This compares to four per cent before the tournament started.
By contrast, the interest in football in general (men’s or women’s) has increased from 35 to 40 per cent across the duration of Euro 2025.
Interest in women's football in England has jumped following the Lionesses' victorious Euros campaign
Very/fairly interested: 31% (+14 vs pre-tournament)
Not very/not at all interested: 67% (-15) pic.twitter.com/adIoLCTXGM— YouGov (@YouGov) August 6, 2025
Of the 40 per cent, 22 per cent classed themselves as ‘very interested’ in football.
YouGov also published figures showing that female interest in women’s football has grown from 13 per cent before Euro 2025, to 30% after the tournament.
However, YouGov figures after the 2023 Women’s World Cup also saw a similar rise, with a decline in the years leading up to Euro 2025.
Despite that, interest in the women’s game can be clearly seen in the Women’s Super League, with growing attendances and TV viewing figures year-on-year.
What’s next for England?
England will turn their attentions to the 2027 Women’s World Cup which takes place in Brazil.
It is a trophy the Lionesses are yet to win, after losing to Spain in the 2023 final.
Qualifying for the World Cup begins next year, with the qualifying draw taking place later this year.
England will play their first Wembley fixture following Euro 2025 on Sunday, November 29th, against China.
The Lionesses are also expected to play in the next Women’s Finalissima which is likely to be scheduled for 2026.
This fixture pits the winners of the Women’s Euros together with the winners of the Copa America Femenina.
Brazil defeated Colombia on penalties to win the Copa America Femenina at the weekend.
