Coca-Cola Partners World Cup Broadcaster

Coca-Cola Canada and Bell Media, the exclusive Canadian broadcaster of the FIFA World Cup™ 2015, has announced a major partnership that will see the world’s #1 beverage brand and Canada’s leading multimedia company unite for the FIFA Women’s World Cup Canada 2015™.

With this announcement, Coca-Cola Canada becomes Bell Media’s first major partner for the FIFA Women’s World Cup Canada 2015™.

As part of this partnership, original Coca-Cola-branded content will be featured in Bell Media’s extensive broadcast coverage of the tournament – with games airing across Canada on CTV, TSN, and RDS – as well as across Bell Media’s collection of broadcast, radio, and digital assets, including CTV, MUCH, and MTV’s slate of entertainment programming. In addition, Coca-Cola Canada will sponsor shoulder programming and specials surrounding Bell Media’s broadcast coverage of the FIFA Women’s World Cup Canada 2015™.

“Bell Media delivers an incredible opportunity for us to connect with all Canadians as we open our arms and invite everyone to join in the FIFA Women’s World Cup Canada 2015™ celebration,” says Michael Samoszewski, Vice-President of Sparkling Beverages at Coca-Cola Ltd. “We’re excited to share Coca-Cola’s passion and excitement for soccer and active, healthy living with Canadians from coast-to-coast.”

“We believe the FIFA Women’s World Cup Canada 2015™ will galvanize our country with a level of patriotism and pride that we have not seen since the Vancouver 2010 Olympic Winter Games,” said Nathalie Cook, Vice-President, Sales and Brand Partnerships, TSN and Bell Media. “We are thrilled to partner with Coca-Cola, a global brand that does so much to support the growth and development of soccer both in Canada and across the world. Together on home soil, we will help to showcase the tournament and build excitement and anticipation for the biggest women’s sporting event in the world.”

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