The best new betting sites in the UK allow you to bet on all your favourite teams and players, whether that be from the WSL, EPL, WTA, The Hundred, and more!. You can do so with ease when you use the best online bookmakers.

New sites are popping up all the time, so it can be tricky to find the ones that are actually worth using. Well, we have done all the hard work filtering out the mediocre sites to leave you with only the most exciting new betting sites.

This Month’s New Betting Sites in the UK

After much consideration and many hours spent reviewing many new sports betting sites in UK, we have landed on the following top 10.

  1. Jackpotraider – The best new betting site in the UK
  2. XtraSpin – Regularly runs tournaments with massive prize pools
  3. Bullspins – Offers plenty of betting markets for women’s football
  4. SpinBuddah – Top new online bookmaker in UK for outrights
  5. MyStake – Exciting range of sportsbook free bets, reload offers & more
  6. NewKing – Among the best bookmakers for football betting
  7. Betfoxx – A good range of teaser betting markets
  8. Slotsamigo – Offers a massive sportsbook welcome offer
  9. MadCasino – Offer £1,000 in reload bonuses every week
  10. Trino – Get valuable betting tips from football experts

UK Bookmarker Reviews and Rankings

Our team reviewed each of these new online bookies, looking at the range of sports and markets, promos, and any other unique features they offer. Let’s get into it:

1. Jackpotraider – The Best New Betting Site in the UK (9.8/10)

A screenshot of JackpotRaider, one of the best new betting sites UK

Year Established 2024
Licensed With Curacao
Welcome Bonus Up to £450 + 250 Free Spins over three deposits
Fastest Payout Within 24 hours
How Many Sports 35+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program 4-tier loyalty program
Live Streaming No

Jackpotraider is one of the top new UK betting sites that does an excellent job of covering both men’s and women’s sports, especially when it comes to football. There is fantastic coverage of the EPL and WSL with plenty of markets to choose from, including over/unders, handicaps, and plenty of props. The latter includes the likes of betting on a specific player to score or assist, a player to get booked, or a player to have a certain number of shots on goal.

In addition, it offers live betting for all major sports, including darts, snooker, rugby, cricket, etc. The bet builder feature allows you to easily create seamless same-game accas, which we found to be particularly useful. The bookmaker also offers partial cashouts for live bets, giving members flexibility and the chance to reassess their risks.

Moreover, in addition to a good selection of payment options, the site also offers a fantastic welcome bonus where you can claim up to £450 over three deposits. It also runs a fantastic loyalty program and a combo booster promo that increases the payouts for multi-leg bets.

Jackpotraider Pros:

  • Same game multis
  • Combo booster promo
  • Superb WSL/EPL coverage

Jackpotraider Cons:

  • Limited reload offers

2. XtraSpin – Regularly Runs Tournaments With Massive Prize Pools (9.7/10)

A screenshot of XtraSpin, one of the best new betting sites UK

Year Established 2024
Licensed With Curacao
Welcome Bonus Up to £450 + 250 Free Spins across the first three deposits
Fastest Payout Instant
How Many Sports 35+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program 4-tier loyalty program
Live Streaming No

XtraSpins offers a good collection of markets for all of the UK’s favourite sports, including football and cricket, greyhound racing, darts, and snooker. It also offers stats pre-match for all popular sports.

This helps members place well-researched bets, especially when it comes to over/under markets, shots, etc. It also features a dedicated horse racing betting section that covers tracks from all over the world.

New members at XtraSpin are welcomed with a superb bonus offer that is very similar to Jackpotraider in that you can get £450 over your first three deposits. In addition, it also offers a combo booster promo, which must be a theme in the industry right now. That said, the more correct predictions you make with your bets, the more points you earn, which will determine how much of the £10,000 prize pool you will win.

XtraSpins is also running a superb VIP program where you can earn cashback, rakeback, weekly reload bonuses, and even get yourself a dedicated account manager. All of these promos help to make XtraSpins one of the best new online betting sites out there right now.

XtraSpin Pros:

  • Dedicated section for horse racing betting
  • Superb mobile betting site
  • Weekly cashback and rakeback

XtraSpin Cons:

  • No live streaming

3. Bullspins – Offers Plenty of Betting Markets for Women’s Football (9.6/10)

A screenshot of bullspins, among the best new betting sites UK

Year Established 2025
Licensed With Curacao
Welcome Bonus 100% up to £500
Fastest Payout Up to 72 hours
How Many Sports 40+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program Invite-Only
Live Streaming No

Bullspins is a remarkable sportsbook. It’s super easy to use and also comes with an exciting matched deposit welcome bonus up to £500.

We loved the welcome bonus, but they are a little gun-shy when it comes to offering other promos for existing users. Also, Bullspins’ VIP program seems to be invite-only. We hope this changes soon.

Sure, its promotions page could use some work, but the actual sportsbook doesn’t. It offers markets for more than 40 sports, which is the biggest selection in our list of the best new sports betting sites in UK. Well, you have more than enough options to choose from in football, tennis, cricket, darts, Formula 1, eSports, racing, table tennis, and plenty more.

Of course, sports like football are the big sellers, and we were mightily impressed with the number of markets for football, ranging almost 500 markets per game. Well, this means you can bet on handicaps, match combos, player specials, Asian lines, and diverse props. The latter includes the likes of betting on the method of the first goal scored, whether there will be a red card in the match, etc.

Bullspins Pros:

  • Superb collection of WSL props
  • Combo bets for available for most games
  • Excellent range of sports

Bullspins Cons:

  • Invite-only VIP program

4. SpinBuddah – Top New Online Bookmaker in UK for Outrights (9.5/10)

A screenshot of the spin buddha new betting sites UK main page

Year Established 2025
Licensed With Curacao
Welcome Bonus Up to £450 + 250 Free Spins
Fastest Payout Within 24 hours
How Many Sports 35+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program 4-tier loyalty program
Live Streaming No

SpinBuddah offers markets in a ton of sports, covering even the smaller leagues and tournaments for the more prominent ones. Well, football is the biggest and most popular of them, but we’ve also seen a lot of betting action in its racebook and eSports markets.

In addition, the bookmaker offers detailed stats for each game in the WSL and Prem. We loved that they gave us some insight into things like the best combo betting markets for the day, the value outrights, and the most popular events happening that day.

Moreover, very few new betting sites UK offer generous promos and bonuses like SpinBuddah. However, do note that the bookie is known to update the promo page regularly, so be sure to stop by the page whenever you can. With that said, at this time, you can claim a £450 welcome bonus, make use of a combo booster, and get perks from the VIP program, including cashback, rakeback, and reload bonuses.

SpinBuddah Pros:

  • Highlights top outrights and combos for the day
  • Markets for horse races across the globe
  • Rewarding VIP program

SpinBuddah Cons:

  • No WSL live streaming

5. MyStake – Exciting Range of Sportsbook Free Bets, Reload Offers & More (9.5/10)

A screenshot of the MyStake UK New Betting Sites main page

Year Established 2020
Licensed With Curacao
Welcome Bonus 120% up to £600
Fastest Payout Instant
How Many Sports 30+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program MyStake VIP Club
Live Streaming No

MyStake offers a wide range of markets, including over/under, handicaps, specials, and plenty more for all major sporting events. That said, the detailed sports stats at MyStake impressed us the most. We could look at specific referees and how many cards they have issued in the season, hone in on specific teams to see how many minutes each player has played, goals they’ve scored, etc.

In addition, the live betting feature at MyStake is also superb, featuring a ton of options and a simple, easy-to-use interface. Whether betting on Arsenal Women or the England women’s national cricket team, there was a good selection of live markets with competitive odds.

Moreover, there aren’t many brand new betting sites in the UK that offer this kind of quality when it comes to promotions. MyStake has an easy-to-grab 120% deposit match welcome offer, giving you up to a £600 bonus.

On top of that, you get a free bet after every three bets that you have placed. It doesn’t stop there, though, as you can also cash in on a 35% reload bonus, netting up to £125 in bonuses.

MyStake Pros:

  • Plenty of promotions
  • Incredibly detailed sports stats
  • Wide range of live betting markets

MyStake Cons:

  • No sports live streaming

6. NewKing – Among the Best Bookmakers for Football Betting (9.5/10)

A screenshot of the New King best new UK betting sites main page

Year Established 2025
Licensed With Kahnawake Gaming Commission
Welcome Bonus Freebet up to £100
Fastest Payout Up to 48 hours
How Many Sports 35+
Payment Options Cryptocurrency, Credit Card, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program No
Live Streaming No

NewKing is very clearly geared towards bringing you the most fleshed-out football experience. It features literally thousands of betting options, including the biggest leagues like the WSL and EPL, as well as semi-pro/amateur leagues in England. We could bet on a variety of options, like whether a goal will be scored within the first 30 minutes of a game, a team will keep a clean sheet, etc.

Moreover, its range of additional features, like live betting and bet builder, also helped it claim a spot among the best new bookies in UK. The bet builder helps you to create unique and interesting same-game multis easily.

We also liked that NewKing gave us plenty of insight into each game with detailed pre-match analysis and stats. In addition, the sportsbook also offers new members a £100 free bet. Existing members can also make the best of NewKing’s 50% ACCA booster promo.

NewKing Pros:

  • Wide coverage of football leagues
  • Free bet welcome offer
  • Bet builder

NewKing Cons:

  • Small welcome bonus

7. Betfoxx – A Good Range of Teaser Betting Markets (9.3/10)

Screenshot of Betfoxx new betting sites UK football odds

Year Established 2024
Licensed With Curaçao
Welcome Bonus 100% up to £250 + 20 free spins
Fastest Payout Up to 24
How Many Sports 30+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program No (Invite only)
Live Streaming No

To be honest, compared to many new bookmakers in the UK, Betfoxx could certainly offer better promotions. Well, it does offer you a decent welcome bonus of up to £250 along with a £50 refer-a-friend promo. Otherwise, there is not much else in the way of reloads, free bets, etc, which was a bit disappointing.

While the promos weren’t great, the same can not be said of the sportsbook. The betting interface is slick and easy to navigate.

We could easily pick out markets in the WSL, EPL, Bundesliga, and pretty much any other league. In addition, it also offers pre-set categories and a search bar to make it all easier.

All that said, it’s the depth of markets for prominent leagues, including those in other popular sports like cricket, rugby, tennis, and darts, that stood out. Notably, the bookie offers plenty of teaser betting markets for big games, as well as a good variety of team and player specials.

Betfoxx Pros:

  • Plenty of specials markets
  • Teaser for most games
  • Excellent live betting odds

Betfoxx Cons:

  • Limited promotions and bonuses

8. Slotsamigo – Offers a Massive Sportsbook Welcome Offer (9.2/10)

A screenshot of the Slots Amigo new betting site UK

Year Established 2024
Licensed With Curaçao
Welcome Bonus 100% up to £1,000
Fastest Payout Within 24 hours
How Many Sports 30+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program No
Live Streaming No

Compared to many other new UK bookmakers, Slotsamigo has one of the better ranges of sports and betting markets. Just looking at a WSL match between Arsenal and Man United, we found 200+ markets, including Asian lines, over/under, props, half-time betting, handicaps, double chance, etc.

Moreover, despite lacking live streaming options, it still features a fantastic live betting section. It runs smoothly with the market loading quickly as well.

So, the bets you place on live games go through quickly, leaving no concern about the odds shifting before you can get your bet in. It also offers detailed pre-match and live betting stats that can help improve your betting.

In addition, Slotsamigo, despite being a funky-looking sportsbook, comes with a super generous £1,000 matched deposit bonus. However, it does not offer any other existing user promos or even a VIP/rewards program.

Slotsamigo Pros:

  • Extensive coverage for WSL
  • Quick payouts
  • Fantastic welcome bonus

Slotsamigo Cons:

  • No loyalty program

9. MadCasino – Offers £1,000 in Reload Bonuses Every Week (8.9/10)

A screenshot of madCasino, one of the best new betting sites UK bettors can wager on

 

Year Established 2025
Licensed With Anjouan Offshore Finance Authority
Welcome Bonus 250% up to £3,500
Fastest Payout Within 24 hours
How Many Sports 40+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program No
Live Streaming Yes

MadCasino is one of the best online UK bookmakers if you love betting on a wide range of sports. In fact, the site covers 40+ sports, including football, cricket, darts, snooker, horse racing, rugby, etc. Well, you can even bet on games like alpine skiing, water polo, and handball.

It’s also worth mentioning the superb eSports betting section at MadCasino. Surprisingly, you can even live stream sports, but not the big leagues like the EPL and WSL, unfortunately.

The markets are packed with props, totals, and handicaps. You can also take advantage of partial cash-outs, place live bets, and even find detailed analysis from experts.

MadCasino also offers one of the biggest welcome bonuses seen on new betting sites UK. It gives you up to £3,500 over your first three deposits with fair rollover requirements. In addition, existing members can also make use of a fantastic 100% up to £1,000 reload bonus every week.

MadCasino Pros:

  • Weekly £1,000 reload bonus
  • Markets in 40+ sports
  • Massive welcome bonus

MadCasino Cons:

  • No rewards program

10. Trino – Get Valuable Betting Tips From Football Experts (8.8/10)

A screenshot of the WNBA odds at Trino, one of the best new UK betting sites

Year Established 2024
Licensed With Curacao
Welcome Bonus 300% up to £3,000 + 300 Free Spins across the first four deposits
Fastest Payout Instant
How Many Sports 30+
Payment Options Cryptocurrency, Credit Card, eWallet, Wire Transfer
Customer Support Live chat: 24/7

Email: [email protected]

Mobile Compatibility iOS and Android
Rewards Program 8-Tier VIP Program
Live Streaming No

Stepping into the Trino sportsbook is a real treat. It comes as no shock that football, both men’s and women’s, is the big draw on the site, with hundreds of markets available per game. Moreover, we were delighted with the available pre-match, live, and outright markets, but the fantastic expert tips and predictions certainly add to the experience.

For example, they give you a tip like “Barcelona conceded three goals in the first leg but have scored more than 40 goals themselves in the tournament,” and then show you the odds for both teams to score. It’s a creative and frankly unique feature we haven’t seen anywhere else.

Moreover, Trino, without a doubt, is one of the best new online bookmakers in the UK for bonuses and promos. The welcome bonus for sports betting is spread over four deposits, giving you up to  £3,000.

You also have access to plenty of existing member promos, including mid-week free bets up to 55% and weekend free bets up to 100%. There are also a couple of other reload offers.

Trino Pros:

  • Useful betting tips and insights from experts
  • Wide range of promotions
  • Excellent loyalty program

Trino Cons:

  • No mobile betting app

Things To Consider Before Opening a New Bookmaker Account

Well, we’ve picked out the 10 best new betting sites in UK above. However, you may come across a few sites in your own time, in which case, there are some things you should consider before signing up.

  • New Customer Welcome Offers: Look at the welcome bonuses these sites offer. Check out how much you can get out of them, but more importantly, look at the wagering requirements, whether there are minimum odds requirements, and the bonus expiry period. Always prefer offers that have fair terms.
  • Regular Promotions: The best sites should offer plenty of promos, that too, on a fairly regular basis. Take some time to check out their promo pages and look for offers like free bets, no-deposit bonuses, cashback offers, acca insurance, and anything else you think might be useful.
  • Betting Markets: If you’re a football fan, then you’ll want to join a site that covers enough games and also offers a wide range of betting markets. The same goes for if you’re a tennis, darts, snooker, or horse racing fan. So, surf the sports betting section, check out the range of sports, and the number of markets they have per game/event.
  • Competitive Odds: At the bare minimum, the odds offered by these bookmakers should be competitive with other major sportsbooks. Also, check out the maximum betting limits and whether the lines are released early enough.
  • Live Streaming: Live streaming can be hit or miss, as some new betting sites UK will offer the feature, while others won’t. Head to the live betting section of these sportsbooks and look for the little TV symbol next to the games. This usually means that you can stream games live.
  • Betting Interface: Having all the bells and whistles won’t mean much if the site is difficult to navigate. So, spend some time surfing the site and checking out the live betting section, bet slips, deposit pages, etc. If the bookie ensures seamless navigation and easy-to-find markets, that is a good sign that you’ll enjoy gambling here.
  • Mobile Betting Experience: Check out whether these betting sites have a mobile app. But even if they don’t have one, don’t forget to check out their mobile sites. Having access to the site on iOS and Android mobile browsers is the bare minimum, as most gamblers will want to get their bets in while on the go at some point.
  • Payment Methods Available: Before you sign up, you should definitely check the sportsbook’s banking page. Make sure it offers a method that you are comfortable using. You’ll also want access to a sportsbook that doesn’t take its time with payouts and also gives you flexible payout limits.
  • Safety & Security: Most importantly, don’t compromise on security. The best gambling sites will ensure strong encryption protocols, transparent privacy policies, two-factor authentication options, and responsible gambling tools. Also, legit platforms will be licensed by reputable gambling bodies like Curacao eGaming, the Malta Gaming Authority, and the UKGC.

Is Betting in the UK Legal?

Yes, betting in the UK is 100% legal, both online and in person. In fact, the UK has one of the most well-established gambling systems in the world. Sports betting (and other forms of gambling) have been regulated for decades, so it’s not a grey area like in some other countries.

The main law that covers everything is the Gambling Act 2005, which lays down the rules for all types of betting, whether you’re placing a bet at your local bookie or betting on a mobile site.

New Sports Betting Sites to Avoid

Not all new betting sites are worth your time or money. While many fresh bookies offer exciting promotions and excellent features, some do not meet UK standards. Here are a few red flags to look out for before signing up anywhere:

  • No license: If the sportsbook doesn’t have a valid gambling license, steer clear.
  • Poor or Missing Customer Support: If you can’t find an easy way to get help, whether by live chat, email, or even a support section, it’s a bad sign.
  • Delayed or Unpaid Withdrawals: One of the biggest red flags is a site that drags its feet when paying out your winnings. Slow withdrawals or shady excuses are common signs of unreliable new UK sportsbooks.
  • Bonuses with Confusing T&Cs: A massive bonus might sound tempting, but always read the terms. If the wagering requirements are way too high or the rules seem deliberately confusing, it’s probably designed to trip you up.
  • Bad User Reviews & Lack of Transparency: If you spot consistent complaints about the same issues (e.g. frozen accounts, denied withdrawals, etc), it’s worth taking seriously.

Only Bet With New Licensed UK Betting Sites

When signing up on a new betting site, it’s important to ensure it’s properly licensed, especially if you’re based in the UK. A valid license from the UK Gambling Commission (UKGC), Malta Gaming Authority, or Curacao eGaming means the site has passed strict checks to be able to operate legally.

These licensed sites protect your data, don’t share your personal information with third parties, keep your funds separate from the sportsbook accounts in case of insolvency, and ensure that you have access to responsible gambling tools.

Why Choose New Betting Sites Over Traditional Ones

The UK has more betting shops per person than anywhere else in the world. While high-street bookies are still popular, more and more people are switching to the best new betting sites in the UK.

Why, you may ask. Well, these new online betting sites offer better promotions, more betting options, and also give you unmatched convenience to bet from anywhere at any time.

New Betting Site Traditional Bookmaker
Pros
  • 24/7 access via mobile, tablet, or desktop
  • Better welcome bonuses and promotions
  • Live betting, streaming, and modern features
  • Offers an in-person social experience
  • Staff can assist with bets in person
  • Long-standing and trusted brands in the community
Cons
  • It can be overwhelming for beginners
  • Requires internet access and a device connected to the internet
  • Rarely offer any bonuses
  • Basic in-person betting only

How To Get the Best Deal From Your New UK Betting Site

The best new betting sites in UK offer enough in the way of bonuses and promos, but how do you know which site has the best offer? Well, there are certain factors you can look at, like how regularly they add new bonuses, what the terms and conditions are like regarding wagering requirements and minimum betting odds, and whether you are restricted from betting on certain markets or sports.

To get the best deal from your new UK sportsbook, you want to find an offer that strikes a good balance between all of these aspects.

Types of Bonuses at New UK Betting Sites

You’ll be able to get your hands on a variety of offers at new betting sites in UK. These offers give you various perks like matched deposit bonuses, odds boosters, cashback, etc. So, let’s now take a look at some of the bonus types these sites offer:

Welcome Bonus

The welcome bonus is the most popular of these promotions, and you’ll spot one on nearly every new betting site in the UK. It usually matches your first deposit, often by 100% or more, giving you extra betting funds.

For example, if you deposit £30, you might get an extra £30 in bonus money. Some sites even include free bets or no-deposit bonuses as part of the welcome package.

These bonuses also come with wagering requirements (e.g. 6x the bonus amount at minimum odds), so it’s always important to read the bonus fine print.

Crypto Bonus

Most new betting sites in the UK accept cryptos like Bitcoin, Ethereum, and Litecoin. Moreover, many of these even reward crypto gamblers heavily with bigger bonuses and more promotions. A crypto bonus works similarly to a welcome offer but is exclusive to crypto users, and often comes with a higher match percentage or bigger bonus limit.

For example, if you deposit with Bitcoin, a sportsbook might offer a 200% deposit match bonus up to 1 BTC, which is much bigger than the usual 100% deposit match bonus for fiat deposits.

Mobile Bonus

Since a good percentage of gamblers bet on their phones these days, new betting sites UK love to promote mobile use through mobile-only bonuses. These can come in many forms, like free bets for downloading the app, deposit matches when making a payment on mobile for the first time, or even exclusive promotions only available through the mobile site.

For example, a bookie might offer a “Bet £10 on mobile, get £20 in free bets” deal just for those placing a bet on the mobile app or site.

Free Bet Bonuses

Free bets are one of the most popular promos at new betting sites in UK. You’ll usually find them offered as part of a welcome deal or as a reward for placing a qualifying bet. For example, you might see a promotion like where if you bet £15, you’ll get £10 in free bets.

Rebate Bonuses

Rebate bonuses, also known as cashback on new betting sites in UK, help reduce losses when things don’t go your way. These promos give you back a percentage of your net losses over a set period, usually as bonus credits or free bets.

Let’s say you’ve had a rough week and lost £100, if the sportsbook offers 10% cashback, you’d get £10 back as free bets.

How To Open a UK Bookmaker Account: Step by Step

Signing up on any new betting site in UK is fairly straightforward. Let’s check out how you can do this in a few easy steps.

1. Select a Betting Site

Have a read through our reviews and pick a site that you like.

A screenshot of the main page at Jackpotraider

2. Create an Account

Then, find the “SIGN UP” option on the homepage and fill in the required information like your name, email address, and phone number.

A screenshot of the registration page at jackpotraider new UK betting site

3. Deposit Funds

You should get taken straight to the deposit page, where you can then use a selection of eWallets, cryptos, or credit cards to fund your account.

4. Claim a Bonus

Remember to enter a promo code when making a deposit if there is one. Otherwise, just ensure your deposit meets the minimum qualifying amount needed to activate the welcome bonus offer.

a screenshot of jackpot raider UK new betting sites bonus

5. Start Betting

With your account open and funded, you can now start placing bets on your favourite teams and players.

A screenshot of the betting options at jackpotraider new UK betting site

Popular Sports to Bet On at New Bookies in the UK

We all have our own personal favourite sports, teams, and players that we like to watch. Well, all new betting sites in UK that have been listed above offer markets for all prominent sports, the most popular of which include:

Football

No surprises here, football is the UK’s #1 sport by a mile, not just in terms of betting but also viewership and fanbase. Moreover, since football is truly global, there’s a match to bet on almost every hour of the day. Women’s football is also growing fast, attracting plenty of eyes, especially with the Lionesses’ recent success.

New bookies typically offer hundreds of betting markets per game, including goal scorers, corners, cards, and bet builders. Live betting and cash-out features are also widely used.

Horse Racing

The sport of kings, or so it’s called, is still one of the most bet-on in the UK, with tracks like Cheltenham, Ascot, and Aintree hosting races daily. New UK betting sites make racing fun and accessible, often with odds boosts, live streaming, and even early payout offers.

You’ll find action from both the UK and Ireland, as well as from tracks in Australia, South Africa, and the US. Also, these sites offer a wide range of markets like straight win bets, each-way punts, forecast/tricast markets, etc.

Greyhounds

Greyhound racing might feel old-school, but it remains surprisingly popular on new betting sites in UK. Most races last under 30 seconds, and with frequent meets every day, you can jump in on the action at any time.

Most sportsbooks in our guide include greyhound markets alongside horse racing, offering win/place bets, forecasts, and exactas.

Cricket

Cricket is one of the oldest sports in the UK and continues to be cherished by a large following in the country. Also, thanks to new formats like T20 and The Hundred, the game has started to gain more popularity globally as well.

The Ashes, Indian Premier League (IPL), and World Cup are the most bet-on cricket events, with markets ranging beyond just match winners. You can bet on the top batsman, the most sixes, the method of dismissal, or even on over-by-over outcomes like wickets, runs, boundaries, dot balls, etc.

Rugby

Whether it’s Rugby Union or League, betting on rugby is very big in the UK, especially during the Six Nations, Rugby World Cup, and Super League seasons. New betting sites UK usually cover both versions of the game, offering markets like match winner, handicap, total points, and first try scorer.

Tennis

Tennis is one of the most exciting sports for in-play betting. Moreover, both the ATP and WTA tours get full coverage from the new betting sites UK in our guide. You’ll also find a wide range of markets like set betting, total games, break of serve, and tiebreak outcomes.

Golf

Golf betting has grown massively thanks to the popularity of tournaments like The Open, The Masters, and the Ryder Cup. Sportsbooks offer a huge range of betting markets, including the outright winner, top 5/10/20 finishes, matchups, hole-in-one odds, and round leader bets.

Live betting is particularly popular, especially during the weekend rounds when things start to heat up. Women’s golf is also gaining more exposure, and many of the best new betting sites UK now cover events from the LPGA tour alongside the PGA.

Comparing Payment Options at UK Betting Sites

The best new betting sites in the UK offer a wide selection of the most secure payment options. Some of the most popular of those are:

Credit & Debit Cards (Visa, Mastercard)

Visa and Mastercard still remain the preferred options for most online gamblers. They are reliable, accepted on most platforms, and card deposits are also processed rather quickly. That said, card payouts typically take a bit longer compared to cryptos, sometimes even a couple of days.

E-Wallets (PayPal, Skrill, Neteller)

While not quite as common as credit cards, eWallets are still accepted at many new betting sites UK. You can usually find options like PayPal, Neteller, Skrill, and EcoPayz, among others.

They offer super speedy transactions with payouts usually taking no longer than a few hours. That said, the fees can be a bit higher than most other payment methods.

Cryptocurrencies (Bitcoin, Ethereum, etc.)

If you have never used crypto before, you may want to consider this opportunity. It is undoubtedly the most efficient payment method available at new UK sportsbooks. In fact, the likes of BTC, LTC, ETH, DOGE, etc, ensure instant deposits and withdrawals.

Crypto also incurs negligible transaction fees and even comes with the best deposit and withdrawal limits on new betting sites UK. That said, there is a bit of a learning curve if you’ve never used them before, and you’ll also need to open up a separate crypto wallet to get started.

Bank Transfers & Prepaid Cards

Bank transfers remain popular across many new sportsbooks. Although they are not typically available for deposits on these sites, they are always an option for withdrawing your winnings.

However, processing times can take up to 7 days, and sometimes even 10 days, which is not ideal. On the plus side, your transactions are extremely secure.

As far as prepaid cards go, we wouldn’t rely on them too much. You might be able to use them to make deposits on a few betting sites, but you still won’t be able to use them for withdrawals.

Responsible Gambling & Affordability Checks for New UK Bettors

Betting should be a fun activity and shouldn’t give you unnecessary stress. That’s why responsible gambling is a big deal in the UK, especially at new betting sites.

All UK-licensed bookies are required to promote safe betting habits and offer tools to help players stay in control. This includes deposit limits, time-outs, self-exclusion options, and reality checks.

Then there are the affordability checks. Affordability checks are part of the UK’s effort to make online betting safer. If you start depositing large amounts or show patterns of risky play, the bookmaker might ask for extra documents, like payslips or bank statements, to confirm you can afford to keep gambling.

If you’re ever unsure whether your gambling is becoming a problem, please visit these sites where you can get the help you need:

Quick Summary of Our Best New UK Betting Site

Having reviewed a good number of new betting sites UK, we can safely say that Jackpotraider remains our top pick. There was so much to like about the sportsbook, including the simple interface and superb welcome bonus.

It also offers a wide range of betting markets, both pre-match and live, along with useful features like a bet builder and ACCA boosters. Therefore, if you’re looking for a place to bet on sports online, Jackpotraider is a site you shouldn’t miss out on.

Top Five Benefits ✅ Bet builder

✅ Early cashouts

✅ Seamless mobile betting

✅ Excellent outright odds

✅ Detailed stats coverage for prominent games

New UK Betting Sites FAQs

What are the best new online bookmakers in the UK for 2025?

Jackpotraider. Well, it may sound like the site is more of a casino than a betting site. Well, you have nothing to worry about as Jackpotraider trumps most other sportsbooks when it comes to betting markets, features, and promos.

Which UK new betting sites offer free bets?

A few listed above in this guide offer free bet promos. That said, if you’re looking for the free bets offer, then you should definitely check out the MyStake betting site.

Are payments with a new betting site safe?

Yes. It is safe to make payments on betting sites, given you choose a secure payment option that you are familiar with, like PayPal, Visa, Mastercard, Bitcoin, and other cryptos.

How quick is it to open a new betting account?

It takes you about 3-5 minutes at most. The signup process of betting sites can vary, but for the most part, you can wrap up the process in a couple of minutes.

Is horse racing betting markets offered on new betting sites?

Yes. All of the top new betting sites UK offer horse racing betting, with some even boasting dedicated horse racing betting sections or racebooks.

Does new betting sites offer live streaming events?

Yes. Many of these offer live streaming for sporting events. You can see what live streaming options are available in the live betting section of the site. Usually, a little TV symbol indicates if a stream is available.