The best new betting sites in the UK allow you to bet on all your favourite teams and players, whether that be from the WSL, EPL, WTA, The Hundred, and more!. You can do so with ease when you use the best online bookmakers.
New sites are popping up all the time, so it can be tricky to find the ones that are actually worth using. Well, we have done all the hard work filtering out the mediocre sites to leave you with only the most exciting new betting sites.
This Month’s New Betting Sites in the UK
After much consideration and many hours spent reviewing the latest sports betting platforms to hit the UK market, we’ve shortlisted the top new betting sites you should check out this month.
- CopyBet – The best new UK betting site for copy betting from tipsters
- Sporting Index – Unique blend of spread betting and fixed-odds markets
- 21LuckyBet – Packed with football markets and regular free bet offers
- BetStorm – Frequent odds boosts and competitive acca payouts
- Mr Play – Sleek design with strong in-play betting features
- Star Sports – A rising brand offering exclusive VIP betting services
- Luckster – Combines sportsbook and casino with solid sports promos
UK Bookmarker Reviews and Rankings
Our team reviewed each of these new online bookies, looking at the range of sports and markets, promos, and any other unique features they offer. Let’s get into it:
1. CopyBet – The best new UK betting site for copy betting from tipsters
CopyBet brings something fresh to the UK market with its standout feature: copy betting. This allows you to follow and automatically place bets from successful tipsters on the platform, making it an excellent option for newer punters or anyone short on time.
The welcome offer is usually a bet £10, get £10 in free bets, and the sportsbook covers over 30 sports, with strong football, tennis, and basketball options. Markets are competitive, and the copy betting feature works smoothly across both pre-match and live markets.
The interface is clean, the mobile app works well, and CopyBet updates its list of top-performing tipsters regularly. It’s ideal for punters who want a semi-automated betting experience with some expert backing.
CopyBet Pros:
- Unique copy betting feature
- Great for beginners and value hunters
- Covers a wide range of sports
CopyBet Cons:
- Limited promos outside of copy betting
2. Sporting Index – Unique blend of spread betting and fixed-odds markets
Sporting Index is one of the few platforms in the UK offering both spread betting and traditional fixed odds. It’s designed for punters who want greater control and risk/reward flexibility in their bets.
You can bet on football, rugby, cricket, and more with unique markets like goal minutes and player performance. If spread betting isn’t your style, their fixed odds sportsbook is robust, covering all the major UK leagues and sports.
The welcome offer is often a risk-free spread bet or matched stake bonus, and the site also includes great educational resources for new spread bettors. The platform is well-built and responsive, both on desktop and mobile.
Sporting Index Pros:
- Offers both spread and fixed odds betting
- Great for experienced bettors
- Strong UK sports focus
Sporting Index Cons:
- Spread betting may be complex for casual users
3. 21LuckyBet – Packed with football markets and regular free bet offers
21LuckyBet is a promising new sportsbook with a strong emphasis on football betting, especially UK leagues. You’ll find detailed pre-match and in-play markets, plus regular promos like cashback, reload bonuses, and free bets.
Their welcome bonus is typically generous — often a matched deposit or bet-and-get offer. We found the platform easy to use and well-organised, with quick links to top leagues, boosted odds, and acca insurance.
Beyond football, the site covers tennis, basketball, motorsports, and more. It also features live stats, odds boosts, and a basic but effective bet builder.
21LuckyBet Pros:
- Excellent football coverage
- Frequent free bet and reload promos
- Clean interface and easy navigation
21LuckyBet Cons:
- Limited advanced features like live streaming
4. BetStorm – Frequent odds boosts and competitive acca payouts
BetStorm is gaining attention for its regular odds boosts and reliable acca payouts across football and other major sports. It’s a solid choice for value-focused punters who love building combos.
New users typically get a bet £10, get £30 in free bets welcome offer, and returning players benefit from ongoing football and tennis promotions. The sportsbook covers all the essentials — EPL, UCL, Six Nations, and more — with competitive odds throughout.
In-play betting is fast and supported by live stats. The interface is slick, especially on mobile, and the site runs well even during peak hours.
BetStorm Pros:
- Strong odds boosts and combo promos
- Great for football accumulators
- Smooth mobile experience
BetStorm Cons:
- No live streaming
5. Mr Play – Sleek design with strong in-play betting features
Mr Play is known for its casino platform, but the sportsbook is quickly gaining ground — particularly for its well-designed interface and fast in-play betting tools.
You can bet on all the major UK sports, including football, rugby, and racing. The odds are competitive, and in-play markets update quickly. The welcome bonus is often a bet-and-get deal, and ongoing promos are rotated weekly, keeping things fresh.
Their mobile site and app are excellent, and football fans will appreciate the bet builder and live stat overlays. Mr Play is a good fit for casual punters who enjoy fast access and strong usability.
Mr Play Pros:
- Strong in-play experience
- Sleek and fast user interface
- Solid mix of promos and features
Mr Play Cons:
- Limited in-depth analysis or tips
6. Star Sports – A rising brand offering exclusive VIP betting services
Star Sports brings a premium feel to the UK betting space, with a reputation for personalised service and exclusive VIP treatment. It’s a niche site catering to high-stakes punters and those who value tailored offers.
Their sportsbook is comprehensive, with deep markets on UK racing, football, and greyhounds. While promos are less frequent, the service level is unmatched — including direct account managers and private odds offers for larger bets.
New users can access traditional welcome offers, and the site is backed by a long-standing reputation in the betting ring. It’s not flashy, but it’s reliable and trusted by many serious bettors.
Star Sports Pros:
- Ideal for VIP or high-stakes punters
- Excellent UK racing and football coverage
- Personalised customer support
Star Sports Cons:
- Not promo-heavy for casual bettors
7. Luckster – Combines sportsbook and casino with solid sports promos
Luckster is a hybrid platform offering both a sportsbook and casino, with strong focus on sports promos for football, tennis, and racing. It’s perfect for players who like to switch between games and betting.
The welcome offer is typically a bet £15, get £10 deal, and the promotions page is updated regularly with weekly boosts, free bet challenges, and multi-sport specials. Their sportsbook is well-rounded, covering all UK staples with decent market depth.
It’s not as stats-heavy as some rivals, but for casual to mid-level bettors, Luckster provides great usability and reliable mobile access.
Luckster Pros:
- Great mix of sportsbook and casino
- Frequent football and racing promos
- Simple and responsive site
Luckster Cons:
- Basic tools and no live streaming
Things To Consider Before Opening a New Bookmaker Account
Well, we’ve picked out the 10 best new betting sites in UK above. However, you may come across a few sites in your own time, in which case, there are some things you should consider before signing up.
- New Customer Welcome Offers: Look at the welcome bonuses these sites offer. Check out how much you can get out of them, but more importantly, look at the wagering requirements, whether there are minimum odds requirements, and the bonus expiry period. Always prefer offers that have fair terms.
- Regular Promotions: The best sites should offer plenty of promos, that too, on a fairly regular basis. Take some time to check out their promo pages and look for offers like free bets, no-deposit bonuses, cashback offers, acca insurance, and anything else you think might be useful.
- Betting Markets: If you’re a football fan, then you’ll want to join a site that covers enough games and also offers a wide range of betting markets. The same goes for if you’re a tennis, darts, snooker, or horse racing fan. So, surf the sports betting section, check out the range of sports, and the number of markets they have per game/event.
- Competitive Odds: At the bare minimum, the odds offered by these bookmakers should be competitive with other major sportsbooks. Also, check out the maximum betting limits and whether the lines are released early enough.
- Live Streaming: Live streaming can be hit or miss, as some new betting sites UK will offer the feature, while others won’t. Head to the live betting section of these sportsbooks and look for the little TV symbol next to the games. This usually means that you can stream games live.
- Betting Interface: Having all the bells and whistles won’t mean much if the site is difficult to navigate. So, spend some time surfing the site and checking out the live betting section, bet slips, deposit pages, etc. If the bookie ensures seamless navigation and easy-to-find markets, that is a good sign that you’ll enjoy gambling here.
- Mobile Betting Experience: Check out whether these betting sites have a mobile app. But even if they don’t have one, don’t forget to check out their mobile sites. Having access to the site on iOS and Android mobile browsers is the bare minimum, as most gamblers will want to get their bets in while on the go at some point.
- Payment Methods Available: Before you sign up, you should definitely check the sportsbook’s banking page. Make sure it offers a method that you are comfortable using. You’ll also want access to a sportsbook that doesn’t take its time with payouts and also gives you flexible payout limits.
- Safety & Security: Most importantly, don’t compromise on security. The best gambling sites will ensure strong encryption protocols, transparent privacy policies, two-factor authentication options, and responsible gambling tools. Also, legit platforms will be licensed by reputable gambling bodies like Curacao eGaming, the Malta Gaming Authority, and the UKGC.
Is Betting in the UK Legal?
Yes, betting in the UK is 100% legal, both online and in person. In fact, the UK has one of the most well-established gambling systems in the world. Sports betting (and other forms of gambling) have been regulated for decades, so it’s not a grey area like in some other countries.
The main law that covers everything is the Gambling Act 2005, which lays down the rules for all types of betting, whether you’re placing a bet at your local bookie or betting on a mobile site.
New Sports Betting Sites to Avoid
Not all new betting sites are worth your time or money. While many fresh bookies offer exciting promotions and excellent features, some do not meet UK standards. Here are a few red flags to look out for before signing up anywhere:
- No license: If the sportsbook doesn’t have a valid gambling license, steer clear.
- Poor or Missing Customer Support: If you can’t find an easy way to get help, whether by live chat, email, or even a support section, it’s a bad sign.
- Delayed or Unpaid Withdrawals: One of the biggest red flags is a site that drags its feet when paying out your winnings. Slow withdrawals or shady excuses are common signs of unreliable new UK sportsbooks.
- Bonuses with Confusing T&Cs: A massive bonus might sound tempting, but always read the terms. If the wagering requirements are way too high or the rules seem deliberately confusing, it’s probably designed to trip you up.
- Bad User Reviews & Lack of Transparency: If you spot consistent complaints about the same issues (e.g. frozen accounts, denied withdrawals, etc), it’s worth taking seriously.
Only Bet With New Licensed UK Betting Sites
When signing up on a new betting site, it’s important to ensure it’s properly licensed, especially if you’re based in the UK. A valid license from the UK Gambling Commission (UKGC), Malta Gaming Authority, or Curacao eGaming means the site has passed strict checks to be able to operate legally.
These licensed sites protect your data, don’t share your personal information with third parties, keep your funds separate from the sportsbook accounts in case of insolvency, and ensure that you have access to responsible gambling tools.
Why Choose New Betting Sites Over Traditional Ones
The UK has more betting shops per person than anywhere else in the world. While high-street bookies are still popular, more and more people are switching to the best new betting sites in the UK.
Why, you may ask. Well, these new online betting sites offer better promotions, more betting options, and also give you unmatched convenience to bet from anywhere at any time.
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How To Get the Best Deal From Your New UK Betting Site
The best new betting sites in UK offer enough in the way of bonuses and promos, but how do you know which site has the best offer? Well, there are certain factors you can look at, like how regularly they add new bonuses, what the terms and conditions are like regarding wagering requirements and minimum betting odds, and whether you are restricted from betting on certain markets or sports.
To get the best deal from your new UK sportsbook, you want to find an offer that strikes a good balance between all of these aspects.
Types of Bonuses at New UK Betting Sites
You’ll be able to get your hands on a variety of offers at new betting sites in UK. These offers give you various perks like matched deposit bonuses, odds boosters, cashback, etc. So, let’s now take a look at some of the bonus types these sites offer:
Welcome Bonus
The welcome bonus is the most popular of these promotions, and you’ll spot one on nearly every new betting site in the UK. It usually matches your first deposit, often by 100% or more, giving you extra betting funds.
For example, if you deposit £30, you might get an extra £30 in bonus money. Some sites even include free bets or no-deposit bonuses as part of the welcome package.
These bonuses also come with wagering requirements (e.g. 6x the bonus amount at minimum odds), so it’s always important to read the bonus fine print.
Crypto Bonus
Most new betting sites in the UK accept cryptos like Bitcoin, Ethereum, and Litecoin. Moreover, many of the best crypto betting sites even reward crypto gamblers heavily with bigger bonuses and more promotions. A crypto bonus works similarly to a welcome offer but is exclusive to crypto users, and often comes with a higher match percentage or bigger bonus limit.
For example, if you deposit with Bitcoin, a sportsbook might offer a 200% deposit match bonus up to 1 BTC, which is much bigger than the usual 100% deposit match bonus for fiat deposits.
Mobile Bonus
Since a good percentage of gamblers bet on their phones these days, new betting sites UK love to promote mobile use through mobile-only bonuses. These can come in many forms, like free bets for downloading the app, deposit matches when making a payment on mobile for the first time, or even exclusive promotions only available through the mobile site.
For example, a bookie might offer a “Bet £10 on mobile, get £20 in free bets” deal just for those placing a bet on the mobile app or site.
Free Bet Bonuses
Free bets are one of the most popular promos at new betting sites in UK. You’ll usually find them offered as part of a welcome deal or as a reward for placing a qualifying bet. For example, you might see a promotion like where if you bet £15, you’ll get £10 in free bets.
Rebate Bonuses
Rebate bonuses, also known as cashback on new betting sites in UK, help reduce losses when things don’t go your way. These promos give you back a percentage of your net losses over a set period, usually as bonus credits or free bets.
Let’s say you’ve had a rough week and lost £100, if the sportsbook offers 10% cashback, you’d get £10 back as free bets.
Popular Sports to Bet On at New Bookies in the UK
We all have our own personal favourite sports, teams, and players that we like to watch. Well, all new betting sites in UK that have been listed above offer markets for all prominent sports, the most popular of which include:
Football
No surprises here, football is the UK’s #1 sport by a mile, not just in terms of betting but also viewership and fanbase. Moreover, since football is truly global, there’s a match to bet on almost every hour of the day. Women’s football is also growing fast, attracting plenty of eyes, especially with the Lionesses’ recent success.
New bookies typically offer hundreds of betting markets per game, including goal scorers, corners, cards, and bet builders. Live betting and cash-out features are also widely used.
Horse Racing
The sport of kings, or so it’s called, is still one of the most bet-on in the UK, with tracks like Cheltenham, Ascot, and Aintree hosting races daily. New UK betting sites make racing fun and accessible, often with odds boosts, live streaming, and even early payout offers.
You’ll find action from both the UK and Ireland, as well as from tracks in Australia, South Africa, and the US. Also, these sites offer a wide range of markets like straight win bets, each-way punts, forecast/tricast markets, etc.
Greyhounds
Greyhound racing might feel old-school, but it remains surprisingly popular on new betting sites in UK. Most races last under 30 seconds, and with frequent meets every day, you can jump in on the action at any time.
Most sportsbooks in our guide include greyhound markets alongside horse racing, offering win/place bets, forecasts, and exactas.
Cricket
Cricket is one of the oldest sports in the UK and continues to be cherished by a large following in the country. Also, thanks to new formats like T20 and The Hundred, the game has started to gain more popularity globally as well.
The Ashes, Indian Premier League (IPL), and World Cup are the most bet-on cricket events, with markets ranging beyond just match winners. You can bet on the top batsman, the most sixes, the method of dismissal, or even on over-by-over outcomes like wickets, runs, boundaries, dot balls, etc.
Rugby
Whether it’s Rugby Union or League, betting on rugby is very big in the UK, especially during the Six Nations, Rugby World Cup, and Super League seasons. New betting sites UK usually cover both versions of the game, offering markets like match winner, handicap, total points, and first try scorer.
Tennis
Tennis is one of the most exciting sports for in-play betting. Moreover, both the ATP and WTA tours get full coverage from the new betting sites UK in our guide. You’ll also find a wide range of markets like set betting, total games, break of serve, and tiebreak outcomes.
Golf
Golf betting has grown massively thanks to the popularity of tournaments like The Open, The Masters, and the Ryder Cup. Sportsbooks offer a huge range of betting markets, including the outright winner, top 5/10/20 finishes, matchups, hole-in-one odds, and round leader bets.
Live betting is particularly popular, especially during the weekend rounds when things start to heat up. Women’s golf is also gaining more exposure, and many of the best new betting sites UK now cover events from the LPGA tour alongside the PGA.
Comparing Payment Options at UK Betting Sites
The best new betting sites in the UK offer a wide selection of the most secure payment options. Some of the most popular of those are:
Credit & Debit Cards (Visa, Mastercard)
Visa and Mastercard still remain the preferred options for most online gamblers. They are reliable, accepted on most platforms, and card deposits are also processed rather quickly. That said, card payouts typically take a bit longer compared to cryptos, sometimes even a couple of days.
E-Wallets (PayPal, Skrill, Neteller)
While not quite as common as credit cards, eWallets are still accepted at many new betting sites UK. You can usually find options like PayPal, Neteller, Skrill, and EcoPayz, among others.
They offer super speedy transactions with payouts usually taking no longer than a few hours. That said, the fees can be a bit higher than most other payment methods.
Cryptocurrencies (Bitcoin, Ethereum, etc.)
If you have never used crypto before, you may want to consider this opportunity. It is undoubtedly the most efficient payment method available at new UK sportsbooks. In fact, the likes of BTC, LTC, ETH, DOGE, etc, ensure instant deposits and withdrawals.
Crypto also incurs negligible transaction fees and even comes with the best deposit and withdrawal limits on new betting sites UK. That said, there is a bit of a learning curve if you’ve never used them before, and you’ll also need to open up a separate crypto wallet to get started.
Bank Transfers & Prepaid Cards
Bank transfers remain popular across many new sportsbooks. Although they are not typically available for deposits on these sites, they are always an option for withdrawing your winnings.
However, processing times can take up to 7 days, and sometimes even 10 days, which is not ideal. On the plus side, your transactions are extremely secure.
As far as prepaid cards go, we wouldn’t rely on them too much. You might be able to use them to make deposits on a few betting sites, but you still won’t be able to use them for withdrawals.
Responsible Gambling & Affordability Checks for New UK Bettors
Betting should be a fun activity and shouldn’t give you unnecessary stress. That’s why responsible gambling is a big deal in the UK, especially at new betting sites.
All UK-licensed bookies are required to promote safe betting habits and offer tools to help players stay in control. This includes deposit limits, time-outs, self-exclusion options, and reality checks.
Then there are the affordability checks. Affordability checks are part of the UK’s effort to make online betting safer. If you start depositing large amounts or show patterns of risky play, the bookmaker might ask for extra documents, like payslips or bank statements, to confirm you can afford to keep gambling.
If you’re ever unsure whether your gambling is becoming a problem, please visit these sites where you can get the help you need:
Quick Summary of Our Best New UK Betting Site
After reviewing a wide range of new UK bookmakers, CopyBet stands out as our top pick for 2025. Its easy-to-use platform, innovative copy betting system, and solid welcome bonus make it ideal for both new and experienced punters.
With a strong selection of pre-match and live markets, plus the ability to follow and mirror expert tipsters, CopyBet offers a modern and convenient way to bet on sports online.
New UK Betting Sites FAQs
What are the best new online bookmakers in the UK for 2025?
CopyBet is one of the best new online bookmakers in the UK for 2025, thanks to its unique copy betting feature that lets users follow and automatically place bets from top-performing tipsters — ideal for beginners or time-strapped punters.
Which UK new betting sites offer free bets?
A few listed above in this guide offer free bet promos. That said, if you’re looking for the free bets offer, then you should definitely check out the MyStake betting site.
Are payments with a new betting site safe?
Yes. It is safe to make payments on betting sites, given you choose a secure payment option that you are familiar with, like PayPal, Visa, Mastercard, Bitcoin, and other cryptos.
How quick is it to open a new betting account?
It takes you about 3-5 minutes at most. The signup process of betting sites can vary, but for the most part, you can wrap up the process in a couple of minutes.
Is horse racing betting markets offered on new betting sites?
Yes. All of the top new betting sites UK offer horse racing betting, with some even boasting dedicated horse racing betting sections or racebooks.
Does new betting sites offer live streaming events?
Yes. Many of these offer live streaming for sporting events. You can see what live streaming options are available in the live betting section of the site. Usually, a little TV symbol indicates if a stream is available.