The video game maker has signed a multi-year deal to sponsor UEFA Women’s Football, while the UWCL will now feature in EA SPORTS FIFA 23.
The deal will see EA SPORTS supporting UEFA’s football marketing platform Together #WePlayStrong, which is aimed at getting more girls and women to play football, while the knockout stages of this year’s UEFA Women’s Champions League will become available on the gaming platform in early 2023.
Nadine Kessler, UEFA’s chief of women’s football said: “We are delighted that EA SPORTS has chosen to become a UEFA Women’s Football partner and we are looking forward to working closely over the coming years as they share our ambition to make the women’s game even stronger and take it to new heights. We are also thrilled to see the UEFA Women’s Champions League being integrated into EA SPORTS FIFA 23. It feels like a natural fit for the world’s best women’s club competition to be part of the world’s leading football simulation game. This is another major step in the women’s game and an ideal additional platform for the female athletes contributing to its success.”
Andrea Hopelain, SVP Brand, EA SPORTS said: “We’re delighted to expand our partnership with UEFA, enabling fans to play with their favourite UEFA Women’s Champions League clubs in FIFA 23. EA SPORTS is at the epicentre of global football fandom and this partnership reinforces our dedication to showcase top talent from across the globe, our unrivalled authenticity, and our commitment to be change makers of the future of the sport.”
EA SPORTS also unveiled their new ‘Starting XI Fund’, an Accelerator Fund for Women’s Football that is designed to grow the game moving forward. To jumpstart the fund, EA SPORTS has committed an $11M investment, which will incorporate in-game, league, club and athlete investments to continue elevating the women’s game. EA SPORTS also announced that beginning in 2023, it will fund a women’s football internship program with each new and existing women’s league partner, designed to inspire and empower young females from diverse backgrounds to become involved in the world of football.
EA SPORTS becomes UEFA Women’s Football’s ninth partner, alongside, Euronics, Grifols, Heineken, Just Eat Takeaway, PepsiCo, Visa, adidas and Hublot.
