UEFA Release Latest #WEURO2017 Record Breaking Stats

Here’s the latest for you folk who are interested in stats, students who need figures and people who need to show potential sponsors (or just annoying blokes down the pub) how the game is growing and that THERE IS A GROWING AND HUNGRY MARKET FOR IT, from our friends at UEFA:

The key numbers

  • The total TV audience is projected to reach 165 million, with shares of national audiences of up to 66%
  • Final will be shown in more than 80 countries
  • UEFA.com has more than doubled 2013 visits with the final still to come
  • Total social media interaction of more than 20 million

Record aggregate attendance for tournament ensured, with every Netherlands game sold out


Denmark v Austria

  • Austria: 1 million, 48% share (double group stage figure).
  • Denmark: 1 million watched on TV2, 66.6% audience share (2013 semi-final v Norway watched by 0.7 million on DR1).

Netherlands v England

  • Netherlands: 2.9 million watched on NPO1, 50.7% audience share and highest of tournament so far. The 2009 semi-final between the same nations was watched by 1.6 million. Also, 0.9 million watched Denmark v Austria on NPO1, 27.8% share.
  • UK: 3.2 million viewers watched on Channel 4, up 66.7% on 2015 FIFA Women’s World Cup semi-final between Japan and England on BBC1. Believed to be record for women’s football on UK TV. 0.9 million watched Denmark v Austria on Channel 4.
  • Germany: 3.2 million viewers watched on ARD.
  • Finland: 22.5% audience share on YLE TV2.

    Presenter Clare Balding prior to the UEFA Women’s Euro 2017 quarter final match at the Stadion De Adelaarshorst, Deventer. (or is she singing?) (PA Images)


  • Total visitors to the UEFA Women’s EURO section on UEFA.com and the new women’s football app by the end of the semi-finals was 3,865,139 including 394,726 alone last Sunday. The 2013 total for the whole tournament, including the final, was 1.5 million.
  • The Facebook live programming has yielded 208K reach and 30K video views.
  • Over 37,000 fans have interacted with content on the Together #WePlayStrong Facebook page, while the account grew by 5,000 new fans.
  • UEFA’s newly launched @UEFAWomensEURO Instagram account generated 131,000 interactions, rapidly racking up 7,000 new fans.
  • Over 5.6 million people have watched our video content on Facebook and Instagram, including highlights and goal clips from the tournament.
  • On Twitter the main @UEFAWomensEURO account managed 156K interactions and increased by 13K followers.
  • The audience of Together #WePlayStrong almost doubled on Twitter since the beginning of the tournament, picking up 2,300 new fans, while it registered 18,000 interactions.
  • UEFA’s national associations amassed 4.15 million interactions and 27 million video views, attracting 124,000 new fans on Facebook. The federation with the highest digital growth on this platform has been the Russian FA (12%).
  • On Instagram, UEFA’s national associations triggered 11 million interactions and 5 million video views. Portugal has been leading the pack with 13% growth.
  • On Twitter, UEFA’s national associations generated 1.27 million interactions and added 45,000 new followers. Portugal again has been generating the biggest buzz with a 9.3% follower growth.


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