BT Sport and Insight TV team up for new women’s football opportunity

Ultimate Goal Coaches

BT Sport partners with Insight TV for Ultimate Goal, providing a women’s football reality competition.

BT Sport has partnered with Insight TV, the millennial-focused broadcaster, content creator and format seller, to co-produce Ultimate Goal, a six-part reality competition format.

Premiering on BT Sport in the UK and on Insight TV worldwide in late 2020, Ultimate Goal will capture the journey as 28 women compete for the chance to take part in a one-off match in front of scouts from women’s teams around the world. Eniola Aluko, the former Chelsea, Juventus and Lionesses player, will host the show.

Aluko will lead a team of football legends who will act as mentors and coaches to the contestant players. BT Sport football analyst, the former England national team goalkeeper Rachel Brown Finnis, will also mentor the players and the twins Rosie and Mollie Kmita (former players for West Ham and Spurs) will be coaches.

From the 28 women, a team of 14 will be chosen to prepare for a trial match against a top women’s side, which will be attended by scouts from teams such as Chelsea, Barcelona, Arsenal, Lyon, and the Orlando Pride. Participants from around the world seeking the opportunity to take part are being encouraged to visit

Arun Maljaars, VP Content and Channels, Insight TV, said: “Insight TV is always looking to tell compelling stories that are exciting, inspiring and relevant to what’s going on in our world. With Ultimate Goal, we wanted to build on the significant work being done in the UK and internationally to grow the women’s game on and off the field through the power of storytelling. We’re excited to partner with BT Sport to give women’s football the exposure it deserves. We are hoping that this show format will empower and encourage young women to get into football.”

Jamie Hindhaugh, chief operating officer, BT Sport, said: “BT Sport is proud to be involved with a project which builds on BT’s extensive work with the four UK Home Nations to create a legacy across women’s football.”

Danny Fenton, CEO of Zig Zag Productions said: “It’s long been our ambition to produce a competition reality series based around women’s football. The game has exploded in popularity and together with Insight TV and BT Sport we aim to create a show that will help to inspire the next generation of talent in the women’s game. We are currently securing talent for the show, both as mentors and contestants.”

Produced by Zig Zag Productions, one of the UK’s foremost independent production companies, Ultimate Goal will be shot in 4K UHD HDR on location at the FA’s St. George’s Park National Football Centre.

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