FC Barcelona and Stanley Black & Decker have announced that the tools and security brand is now also an official partner of the FC Barcelona Women’s team.
In the 2017/18 season, Stanley is bringing fans closer to the Barça Women’s squad with exclusive content that provides a behind-the-scenes look at the team who currently stand near the top of the league. This content will live across digital platforms and be promoted on FCB Femeni (FCB Women) and Stanley’s social media channels.
Statement by Xavier Asensi, FC Barcelona Commercial Director:
“Stanley Black & Decker has been a valued and long-standing official partner of FCB since 2014. Expanding our partnership to the FCB Femeni team feels like the right next step for the club.”
Statement by Mike Simpson, CMO, Global Marketing, Stanley Black & Decker:
“We’re extremely proud to announce this global partnership. The FC Barcelona Femení team is breaking new ground and changing perceptions every day, promoting diversity and respect. We feel honored to support such an inspiring team in their rising success.”